As part of the Erasmus+ Blended Intensive Program (BIP) program "Sustainable Food Chain Management Strategies for the Preserved Fish Sector", students of the Faculty of Economics majoring in Trade and International Business and Retail Management and Marketing, under the leadership of Prof. Dr. Ivana Štulec and Prof. Dr. Kristina Petljak, participated in the international program jointly organized with the University of Parma and University College Dublin. The program gathered a total of 15 students – five from each partner university – and combined a virtual part and a one-week physical mobility at the University of Parma, Italy.
The program focused on the sustainable management of value chains in the food sector, with a special emphasis on the canned fish sector. Through international teamwork, students solved the specific business challenge of developing a new fish product, analyzing the regulatory framework, structure and organization of the supply chain, sustainability and sustainable accounting, procurement and marketing activities. The program also included field visits to companies, including Rizzoli Emanuelli and Caseificio Parma 2064, allowing students to connect theoretical knowledge with concrete business practices.